Where Insight Meets Imagination - Shaping Hospitality’s Future One Project At A Time
HOSPITALITY BRANDING & MARKETING STRATEGY
I’m a Senior Brand Marketing Consultant, with 17 years of experience spanning Fortune 500 companies and emerging brands. With experience on both the client and agency side—working in on-property roles and at corporate headquarters—I’ve helped shape and elevate hospitality brands across global markets.
I work exclusively within the hospitality sector and can step in on a short-term basis for strategic guidance, or on a longer-term basis as an extension of your team.
BRANDS I’VE WORKED WITH
Helping hospitality partners creating, strengthening and repositioning properties & brands through sharp strategic insight and creative excellence.
PROJECTS I SPECIALIZE IN
HOTEL LEVEL MARKETING
FOR INDIVIDUAL HOTELS - I CRAFT REVENUE DRIVEN MARKETING PROGRAMS WITH STRATEGIC CLARITY AND CREATIVE PRECISION
I help build a well-defined brand positioning and marketing strategy—essential for a hotel's long-term success. Often during transitions, I step in as a temporary Marketing Director, providing expert leadership, ensuring brand consistency, and accelerating teams’ performances. From strategic direction to execution, I offer hands-on support while setting the stage for lasting success. Immediate leadership guidance .
GLOBAL HOSPITALITY PROJECTS
FOR BRANDS & AGENCIES - I HELP SHAPE DISTINCTIVE HOSPITALITY BRANDS THROUGH SHARP STRATEGIC INSIGHT AND CREATIVE EXCELLENCE
I help drive large-scale global brand marketing projects forward by bringing industry expertise to larger teams—from global identity updates to marketing activations or advertising campaigns. Comfortable navigating both brand and agency sides of the business, I seamlessly align senior leadership objectives with creative execution.
CONCEPT DEVELOPMENT
FOR OWNERS, INVESTORS & PROPERTY DEVELOPERS - TRANSLATING STAKEHOLDERS’ VISIONS INTO COHESIVE CREATIVE SOLUTIONS.
I help shape distinctive hotel concepts through robust brand strategy and compelling positioning—ensuring each project thrives and quickly gains the momentum and recognition it deserves. In collaboration with partners at Tri.HO, brand strategy can be developed alongside business and operational oversight, as well as architectural and design intent.
RECENT PROJECTS
Fairmont Monte Carlo Marketing Strategy (2024)
Waldorf Astoria Global Identity Refresh Project Management (2023-2024)
Hilton Worldwide Global Photography Project Support (2024)
Seaside Juicery Brand Creation & Launch (2023-2024)
“Margaux is a true gem and passionate about what she does. Her expertise brought a rare combination of design thinking and strategic focus—an invaluable skillset in building and launching our Seaside Juicery brand. She has helped shape my vision with a thoughtful, methodical approach, reinforcing that every detail matters. Our brand stands out today and she has truly contributed to its success.”
SEASIDE JUICERY, FOUNDER
“Margaux brought a unique blend of creativity, strategic thinking, and dedication to every project she undertook. Her ability to understand our brand, target audience, and the local market allowed her to implement tailored marketing solutions that truly made a difference. Margaux's expertise played a crucial role in elevating our hotel's visibility, driving guest engagement, and increasing bookings. I would highly recommend her to any business looking for a marketing professional who combines strategic insight with exceptional execution.”
FAIRMONT MONTE-CARLO, GENERAL MANAGER
MY STORY
It all started with a fascination for places with character—hotels that exude personality, draw people in, and stand for something intangible yet deeply felt. Early in my career, working with charismatic boutique hotel brands, I realized their impact came from more than just aesthetics. Their strength lay in a deeply rooted identity—a clear story that shaped guest experiences, resonated with values, and remained consistent across every touchpoint. I recognized the power of branding before it became widely understood and applied in hospitality. Today, hoteliers face a pivotal moment to refine their brand strategy—to articulate why they should remain the brand of choice for their guests. Over the years, I’ve pursued opportunities that have shaped me into a brand expert with a global perspective, ready to solve the challenges ahead. I look forward to partnering with industry leaders who seek meaning, cohesion, and a distinctive presence—crafting tailored strategies that set them apart in an evolving landscape.
My strength lies in seamlessly blending data-driven insights with creativity—bridging the gap between strategic objectives and creative demands, translating the needs of each with precision.
Hospitality Branding & Marketing Strategy
Seventeen years of experience guiding diverse hospitality projects through a blend of strategic insight and creative expertise.
BRANDS I’VE WORKED WITH
Available for short-term strategic input or long-term collaboration — seamlessly integrating into your team when and where it matters most. Hybrid (Europe & UK) or remote projects.
BRAND STRATEGY
I help reshape hotel brands and bringing new hospitality concepts to life. My strength lies in connecting opposite worlds: seamlessly aligning senior leadership vision with creative execution. One hour, analyzing brand strength reports; the next, discussing global design adaptations. As a multifaceted expert, I take on a variety of roles - project lead, brand strategist, creative director, problem solvers, hands on team player. Each requiring method, adaptability, wisdom and taste.
HOSPITALITY BRANDING & MARKETING STRATEGY
I’m a Senior Brand Marketing Consultant, with 17 years of experience spanning Fortune 500 companies and emerging brands. With experience on both the client and agency side—working in on-property roles and at corporate headquarters—I’ve helped shape and elevate hospitality brands across global markets.
I work exclusively within the hospitality sector and can step in on a short-term basis for strategic guidance, or on a longer-term basis as an extension of your team.
GLOBAL HOSPITALITY PROJECTS
FOR BRANDS & AGENCIES - I HELP SHAPE DISTINCTIVE HOSPITALITY BRANDS THROUGH SHARP STRATEGIC INSIGHT AND CREATIVE EXCELLENCE
I help drive large-scale global brand marketing projects forward by bringing industry expertise to larger teams—from global identity updates to marketing activations or advertising campaigns. Comfortable navigating both brand and agency sides of the business, I seamlessly align senior leadership objectives with creative execution.
CONCEPT DEVELOPMENT
FOR OWNERS, INVESTORS & PROPERTY DEVELOPERS - TRANSLATING STAKEHOLDERS’ VISIONS INTO COHESIVE CREATIVE SOLUTIONS.
I help shape distinctive hotel concepts through robust brand strategy and compelling positioning—ensuring each project thrives and quickly gains the momentum and recognition it deserves. In collaboration with partners at Tri.HO, brand strategy can be developed alongside business and operational oversight, as well as architectural and design intent.
My strength lies in seamlessly blending data-driven insights with creativity—bridging the gap between strategic objectives and creative demands, translating the needs of each with precision.
MY STORY
It all began with a fascination for places that carry a presence - spaces with personality, shaped by stories, layered with purpose. Spaces that draw you in. More precisely, hotels, where every detail - seen or felt - is intentional, and coming together in harmony to stir something within you.
More than a decade later, after working across agencies, inside hotel walls, with boutique concepts and global brands, both established and in the making; I came to understand that this quiet intentionality doesn’t happen by chance. It’s the outcome of a long, strategic journey — one shaped by deep market understanding, distilled insights, intuition, and brave creative choices.
This is what drives me — uncovering opportunities, solving complex challenges, and shaping distinctive experiences with purpose and precision.
“Margaux is a true gem and passionate about what she does. Her expertise brought a rare combination of design thinking and strategic focus—an invaluable skillset in building and launching our Seaside Juicery brand. She has helped shape my vision with a thoughtful, methodical approach, reinforcing that every detail matters. Our brand stands out today and she has truly contributed to its success.”
SEASIDE JUICERY, FOUNDER
“Margaux brought a unique blend of creativity, strategic thinking, and dedication to every project she undertook. Her ability to understand our brand, target audience, and the local market allowed her to implement tailored marketing solutions that truly made a difference. Margaux's expertise played a crucial role in elevating our hotel's visibility, driving guest engagement, and increasing bookings. I would highly recommend her to any business looking for a marketing professional who combines strategic insight with exceptional execution.”
FAIRMONT MONTE-CARLO, GENERAL MANAGER