It all started with a fascination for places with character—hotels that exude personality, draw people in, and stand for something intangible yet deeply felt.
Early in my career, working with charismatic boutique hotel brands, I realized their impact came from more than just aesthetics. Their strength lay in a deeply rooted identity—a clear story that shaped guest experiences, resonated with values, and remained consistent across every touchpoint. I recognized the power of branding before it became widely understood and applied in hospitality.
Today, hoteliers face a pivotal moment to refine their brand strategy—to articulate why they should remain the brand of choice for their guests.
Over the years, I’ve pursued opportunities that have shaped me into a brand expert with a global perspective, ready to solve the challenges ahead. I look forward to partnering with industry leaders who seek meaning, cohesion, and a distinctive presence—crafting tailored strategies that set them apart in an evolving landscape.
From strategy to execution
From concept to tactical planning, I am a hands-on strategist—actively involved in both crafting and implementing strategies, ensuring actionable results beyond theory.
Expertise rooted in global experience
With experience in EMEA and America—from small management companies to one of the world’s largest hospitality groups—I’ve worked across diverse processes, tools, expertise, approaches, and budgets, allowing me to quickly adapt to new challenges.
OTHER FACTS
I enrolled in the inaugural year of the world’s first Masters in Branding program, chaired by Debbie Millman in New York City.
I contributed to the writing of the "Brand Bible - the complete guide to building, designing and sustaining brands".
I occasionally collaborate with seasoned experts in hospitality business and architecture, to provide selected hospitality clients a comprehensive 360 approach to their business challenges.