Hospitality Branding & Marketing
When Insights Drive Purposeful Creativity
BRAND LEVEL PROJECTS
Bridging the gap between strategic objectives and global brands creative demands
I help shape hotel brands and bring new hospitality concepts to life. My strength lies in seamlessly aligning senior leadership vision with creative execution. One hour, analyzing brand strength reports; the next, discussing global marketing campaign adaptation. As a multifaceted expert, I take on a variety of roles - project lead, brand strategist, project director, problem solvers, hands on team player. Each requiring method, adaptability, wisdom and taste.
Brand Marketing - Brand Management - Brand Advertising - Brand Identity - Brand Development - Brand Strategy - Brand Partnership
PROPERTY LEVEL MARKETING
Uncovering opportunities, solving complex challenges & shaping distinctive experiences with purpose and precision
When I’m not working with a brand office, I enjoy the challenge of crafting revenue-driven marketing solutions for individual hotels navigating transition or growth. It keeps me grounded and connected to the reality of this fast paced industry. More than interim support, I bring clarity, structure, and mentorship, ensuring brand consistency while accelerating teams’ performances. From strategic direction to execution, I offer hands-on support and guidance while laying the groundwork for lasting success.
Marketing Strategy - Full Year Planning - Budget Allocation - Partnership - Hotel Positioning - Identity Development - Marketing Operation - Mentorship & Training
HOSPITALITY BRANDS I HAVE WORKED WITH & FOR
MY STORY
It all began with a fascination for places that carry a presence - spaces with personality, shaped by stories, layered with purpose. Spaces that draw you in. More precisely, hotels, where every detail - seen or felt - is intentional, and coming together in harmony to stir something within you.
More than a decade later, after working across agencies, inside hotel walls, with boutique concepts and global brands, both established and in the making; I came to understand that this quiet intentionality doesn’t happen by chance. It’s the outcome of a long, strategic journey — one shaped by deep market understanding, distilled insights, intuition, and brave creative choices.
Available for short-term strategic input and long-term collaborations — seamlessly integrating into your team when and where it matters most. Hybrid in office (All Europe & UK) or full remote. Full time or per hourly basis. Contractor or fixed term employment.
“Margaux brought a unique blend of creativity, strategic thinking, and dedication to every project she undertook. Her ability to understand our brand, target audience, and the local market allowed her to implement tailored marketing solutions that truly made a difference. Margaux's expertise played a crucial role in elevating our hotel's visibility, driving guest engagement, and increasing bookings. I would highly recommend her to any business looking for a marketing professional who combines strategic insight with exceptional execution.”
FAIRMONT MONTE-CARLO, GENERAL MANAGER
“Margaux is a true gem and passionate about what she does. Her expertise brought a rare combination of design thinking and strategic focus—an invaluable skillset in building and launching our Seaside Juicery brand. She has helped shape my vision with a thoughtful, methodical approach, reinforcing that every detail matters. Our brand stands out today and she has truly contributed to its success.”
SEASIDE JUICERY, FOUNDER
“Margaux is a great addition to any team that is looking to enhance their brand and develop unique and engaging marketing programs. She is creative and detail oriented and is someone that I could always count on to ensure projects were executed on time and with high quality. I appreciated her feedback and perspective and always enjoyed working with her. I would highly recommend her for various marketing and creative roles.”
GLOBAL DIRECTOR, LUXURY BRANDS, HILTON